Xiaomi Case Study | How Xiaomi Became #1 Brand in India

In 2014, when Xiaomi launched its first smartphone in India, I was highly skeptical about this brand. I thought it will be just another Chinese brand which will flatter for a few days and vanish. But I was wrong.
It became the India’s number One smartphone brand within a span of 3 years. How did Xiaomi make it? Here are the reasons

Why Xiaomi launched POCO? Brand War – Xiaomi vs BBK

Why Xiaomi launched POCO as a new sub-brand when it was running a great business? After all, it had two segments called MI and Redmi.
This is a brand war between Xiaomi and BBK. Let’s divide this war into two teams – BBK team and Xiaomi team.