How to start blogging? How do I write my blog posts? Can I become a content writer?
These are the most asked question on Instagram, Quora, LinkedIn and everywhere. So, I decided to make a separate piece of content for this query.
For those who don’t know, I launched this website on my 22nd birthday, which was 18th February 2019.
The only motto of building this website was learning Search Engine Optimization (SEO), web designing and building a portfolio.
I’d like to sincerely thank Akshay Prabhale for helping me with the Technical aspects and Aabha Singh for assisting me with the SEO and Content Creation. Without their guidance, this journey wouldn’t be so speedy and smooth!
Within 302 days, we started ranking for more than 600 keywords on Google across the globe.
Slowly and steadily we crossed the mark of 100 unique posts and I got to learn a tonne about websites, SEO, PPC, blogging, etc.
Rankings or getting traffic was not an achievement but completing 100 posts with consistency is something I am celebrating here 😀
How I Write My Blog Posts
If you observe the dates then you will notice that there is a new piece of content on this website every 3 days.
The writing part might be the easiest but many things run behind the scenes.
Blogging can be segmented into 3 broad processes – Research, Creation, and Distribution.
Since I am into a full-time job and this is merely a side-hustle for me, I can be flexible and distribute my work in 3 days.
If possible, you can lessen this time and get the results faster. It’s up to you.
Day 1: Topic Selection And Research
Topic selection is a 24×7 process in my case.
Whatever the people suggest or if something is in demand, I make content on it.
I tend to keep noting all the content ideas in my pocketbook.
But if you are out of content ideas, I have an awesome tool for you. Check out ‘Answer the Public’!
Once you are finalized with a topic, you need to research about it.
No matter how passionate or informative you are, you still need to research for putting out some content in a structured manner.
You need to be updated with the latest trends in your industry. It makes no sense to have a store of knowledge that is outdated.
Of course, if your niche is something that you are passionate about, it is gonna boost your efficiency.
This is the exact reason why I tell youngsters to start making content in their field of interest rather than making something that everyone is doing.
Once you are done with the research, I’d suggest you noting down the key points so that you can curate your articles around those points.
Keyword Research: This is an important thing that most people miss! Even I ignored it initially.
However, now I recommend spending at least 15-30 minutes to do some keyword research.
Here are some tools that I use for my Keyword Research Activity.
I also visit Quora and Reddit to find what people exactly need in that particular topic.
Trust me, this takes a hell lot of time especially if you are a beginner!
Patience is the key.
Day 2: Content Creation
When I started writing, I thought it will be just another content writing thing like I did on Quora for the past 3 years.
But after learning a few things about SEO, I got to know the rules and structure of SEO friendly content.
It takes around 2-3 hours for writing down content of 1000 words. Most of my posts easily touch the mark of one thousand words. This exact article that you are reading counts 1100 words!
On-page SEO is challenging at times. It’s not about merely writing a Quora answer within 10 minutes that I used to do.
This is more than that!
Writing is easy. Structuring for the audience to retain is tough.
Day 3: Distribution
Being a one-man army, even marketing comes under me.
My Whatsapp Subscribers get the first update because they are the dearest and closest. Of course, they get a few other perks as well.
Content Distribution doesn’t merely mean spamming a link to someone’s chat window. Try adding some value to your audience.
I create separate pieces of content even for promotions. The graphics that you get to see on all my social media handles are designed on Day 3.
Hence, Day 3 is all about designing and social media marketing.
Well, I am currently doing that on 18 different platforms right now.
Among all the 18 Social Media platforms, I get the highest quality traffic from Quora and LinkedIn.
Content Distribution is all about creativity!
Challenges
- Technical Issues: Maintaining a website is a tougher task especially when you are an individual with zero knowledge. Trust me, I was about to give up.
- In my case, I had a backing of a strong mentor, Akshay, Co-founder and CTO of Urban Tauras who has experience of more than 9 years in web designing.
- SEO: SEO is way much different than writing a blog post on Quora or any other social media platform. Out of 1.5 Billion existing websites, it is challenging to get exposure. In the case of social media platforms, they take care of your content distribution.
- Merely building a website is good for nothing if it is not going to get any organic traffic. I had my mentor, Aabha, who has a strong background in SEO and Copywriting.
- Writer’s Block: This is a real thing. You get out of content ideas. Sometimes it’s not about content ideas as well. Writers know what they want to write but they get underconfident whether their writings will work or not!
- Time: It gets difficult at times when you need to reach office on time but your content is not ready. Moreover, you’ve committed to the project of your client that needs to be completed by midnight. How will you deliver the content to your audience?
- Never-Ending Process: Until June, I was fully convinced that Digital Marketing is never going to end when it comes to learning. I am still learning every day and it feels awful when you are never going to be an ‘expert’.
More challenges to come 🙂
Summary: How I Write My Blog Posts
3 Steps for my blogging process:
- Topic Selection and Research
- Content Creation
- Content Distribution
And this is how we completed 100 blog posts within 302 days.
Mind you, I don’t earn anything by writing here except for some Amazon commissions. You don’t see any ads, right?
There are other ways to earn from a website. So, there’s another blog post for that topic altogether. In case you have missed it, I’m linking it at the bottom of this post. Check it out.
That’s all about how I write my blog posts. I hope you find that valuable so that you can implement it as well.
Thanks for being a part of the community and supporting consistently!
Cheers!
P2
