AskMe Bazaar Case Study | The $300 Million Failure Story

By 2015, almost everyone got to know about AskMe Group. Thanks to all Ranbir Kapoor commercials and brand placements.

AskMe Group abruptly shut down in 2016 and became an immortal case study that teaches many things.

Its mistakes are golden business lessons for Tech Startups.

7 Reasons Why Apple Is So Expensive

Why Apple products are expensive?
What is there in an iPhone or Mac?
These are the most obvious questions that come to almost every common man’s mind.

But are these phones really justifying the price?
Even if Apple pockets a huge amount of profit, there are still a few factors that are almost everyone neglects.
Here are the 7 factors that make Apple products expensive

Xiaomi Case Study | How Xiaomi Became #1 Brand in India

In 2014, when Xiaomi launched its first smartphone in India, I was highly skeptical about this brand. I thought it will be just another Chinese brand which will flatter for a few days and vanish. But I was wrong.
It became the India’s number One smartphone brand within a span of 3 years. How did Xiaomi make it? Here are the reasons

Truecaller Business Model – How Truecaller Makes Money

Everyone knows that Truecaller is completely free. So, how does Truecaller earns? After all, it might be having expenses like salaries of employees, and server costs. The data it stores requires tonnes of servers.
So, how does Truecaller manages its expenses? Is it really profitable to provide such service free of cost for all the users?
Well, Truecaller is making money heavily. Trust me. It is not really a poor company. Certainly, there are various ways for Truecaller to earn money out of data and services.

PUBG Alternatives: What Made PUBG Popular in India?

“Enemies ahead!”
“Stay Alert!”
“Get in the car”
If you are a PUBG player then I bet you might have read these sentences in the exact voice as that of PUBG voice chats.

Nostalgic, right?
Not anymore! Here are the 5 PUBG Alternatives

ImagesBazaar Model: How Sandeep Maheshwari Earns

Being a motivational speaker, the best part is that Sandeep Maheshwari never charged for it. His seminars are free of cost.
In fact, he didn’t even monetize his YouTube channel which is the biggest motivational channel in India. Also, it is the biggest non-monetized YouTube channel in the world.

Now you might be wondering, how is Sandeep Maheshwari even earning then? The answer lies in his mainstream business which he rarely talks about!

From working as a freelancer, find how Sandeep Maheshwari established a giant online Empire in the Advertising Industry

BBK Electronics Strategy – Oppo, Vivo, OnePlus, Realme, iQOO

Which is the leading smartphone selling the company in India? Will you believe me if I tell you that it is a parent of Oppo, Vivo, OnePlus, Realme?
“What? But Pritesh, you told us some days back that Xiaomi is the number one smartphone brand in India. Then how did this happen?”

Misleading Marketing Campaigns Smartphone Brands Use

The advertising industry works on glamour. There is no doubt. But misleading marketing campaigns can be bad for consumers. This has to be stopped somewhere.
As a marketer, I have seen many types of misleading campaigns in every industry. Not a single industry is excluded.
But I am focusing on the smartphone industry here. Find out how these leading smartphone brands are duping their customers.

BlackBerry Business Model – How Does BlackBerry Earns?

In the last article, we saw how BlackBerry became the perfect example of riches to rags. But BlackBerry is still working, right? What is its Business Model now?
If you thought that BlackBerry has shut down its business and filed bankruptcy then – Picture Abhi Baaki Hai Mere Dost 😛